SMILES International Institute Of Coloproctology was awarded with Pharma Leaders Healthcare Power Brand of the Year 2022 at the 15th Annual Pharma Leaders Power Brand Awards 2022 held at Hotel Sahara Star on 10th September 2022 in Mumbai, India.
The world is highly ignorant about the field of coloproctology and hence there is a social taboo attached to this field in the general populace and surprisingly even among the surgeons and other clinicians. This in turn has lead to the proliferation of so-called & self-declared doctors or quakes who exhort to arbitrary and often irrational treatments for these problems. The indifference of teaching faculties and the surgical students alike has created a very odd situation where there is a dearth of people trained in this faculty as experts and hence this growing menace of “quakery” in spite of the high prevalence ( almost 50% ) of these diseases worldwide. This menace has grown to such an extent that people are often found treating cancer’s as simple piles. A few such incidents which happened to some very close friends is what got 2 colorectal surgeons to think differently and this heralded the formation of “Smiles Gastroenterology”.
Dr. C. M Parameshwara started its first Exclusive Super Speciality Cente, SMILES, under the leadership of Co-Founder Dr. Yuvraj both of whom were practicing Colo Proctology and had a cumulative experience of more than 25 years when started.
Smiles Gastroenterology wants to ensure advanced facilities and state-of-the-art technology for the treatment of colorectal disorders with the help of certified surgeons and medical practitioners.
Pharma Leaders, the healthcare media outfit of Network 7 Media Group organized its 15th Annual Pharma Leaders Summit & Healthcare Power Brand Awards on Saturday in Mumbai. The mega event witnessed top industry veterans, noted doctors, policy makers & doctors. Pharma Leaders Power Brand Awards honor excellence in healthcare innovations, spirit of entrepreneurship and innovation. Since 1991, the Pharma Leaders Awards have recognized and honored some of the biggest names in recent times.
Speaking on the announcement of winners, Dr. Satya Brahma said “The Annual Pharmaceutical Leadership Summit & Pharma leaders Leadership Awards conducted years after years, are truly India’s only dedicated celebration of excellence in healthcare innovation, pharmaceutical & medical excellence and brand transformation. Most eagerly awaited annual affair in India, these set of awards reflect benchmark of credibility, leadership spirit & regarded by the industry experts as “Pharmaleaders Power Brands & now Super Brands. Pharma Leaders Power Brand Awards are conferred to those Companies & Individuals who exhibit rare display of innovation for Outstanding Academic & Professional Leadership to individuals & Companies. This top recognition symbolizes the best out of best from chosen few.”. Pharma leaders, has recognized successful individuals and organizations that have empowered the healthcare industry in the global map by creating values & manufacturing prowess. These Pharma leaders and organizations inspire the public by motivating others to carry out their calls to action, by serving as a champion for their cause and by demonstrating a clear record of accomplishment in addressing urgent, relevant and complex healthcare needs , problems & solutions. They also maintain consistent, long-lasting relationships with the people and communities in which they work. They are truly trendsetters”.
An Eminent Jury Members comprising of top & senior most professionals of the healthcare industry, government officials, business tycoons & policy makers decided more than 25 categories after the processes are reviewed & voted by the general public.
